Wattpad moves into video with personal storytelling app, Raccoon

Wattpad, the social publishing platform behind apps for sharing original stories and chat fiction, is now venturing into online video with the launch of a new application identified as Raccoon. Unlike its predecessors, Raccoon will focus on non-fiction online video-dependent storytelling, with the objective of connecting men and women who want to make and watch stories that possibly entertain or encourage.

Even though Raccoon continue to fits inside of Wattpad’s broader mission of developing modern day-working day storytelling goods for net and mobile, the application feels like a a lot more social expertise. As a substitute of looking at stories from authors whose genuine identities are often concealed behind handles, watching a Raccoon online video is a lot more like tuning into a YouTube vlog. The storyteller is ideal there on the display, sharing a little something own with you.

At launch, you can favored stories by tapping a heart, or post them outdoors the application by clicking the share button, but Raccoon (possibly well) does not provide a commenting element at this time.

If you want to participate in the local community by submitting your very own online video, you can simply click the furthermore indicator at the bottom of the application to commence recording. For these who are not positive what to discuss about, there’s also an “I will need inspiration” button that provides a story prompt.

Each 7 days, there are new story difficulties in the variety of prompts. For case in point, this 7 days, Raccoon is prompting consumers to share their journey stories. If the weekly problem isn’t of curiosity, you can swipe left for a lot more strategies, like “what’s special about your household?,” “share a unforgettable childhood expertise,” “share your most important Tinder-fail,” “share a funny story that transpired at get the job done,” and so on.

These stories are tagged, so you can uncover a lot more of the identical even though searching the application.

Even though recording, you can see when your online video hits the 60-second mark – a delicate reminder that Raccoon would like video clips that are only a moment or two extended.

The application was made out of Wattpad’s inside incubator, Wattpad Labs, which is also in which its more recent chat fiction application Tap obtained off the floor. Currently, that application is the #7 application in the Textbooks classification on the Application Store, just a couple of spots behind Wattpad by itself. It has since grown to include things like around 300,000 stories. In the meantime, Wattpad’s month to month audience is now 60 million.

Nevertheless, both Wattpad apps on the Application Store are trailing two other prime chat fiction apps, Hooked and Yarn.

“Wattpad’s eyesight is to entertain and hook up the entire world via stories, and as element of this we are continuously wanting for innovative ways to evolve the storytelling course of action,” explains business co-founder Ivan Yuen about Wattpad’s move into online video. “We know that online video will perform an essential part in the long term of storytelling and preferred to make a area in which storytellers can authentically hook up with audiences all around shared encounters,” he provides.

The new application is built to attraction to these aged 18 to 35. This age group, Yuen suggests, is previously accustomed to the Snapchat’s and’s short, vertical online video structure, but are craving “more compound and meaningful connections with men and women,” he believes.

Raccoon has been in screening in Canada ahead of today’s launch. The application is now out there in the U.S. on both iOS and Android.

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