Today marks the 2nd Drive Friday. It is not so a great deal a good vacation ( the “real” Star Wars Day was a number of months in the past) as it is a savvy advertising and marketing transfer. Disney started out the custom back again in 2015 forward of the release of The Drive Awakens as an opportunity to develop buzz and announce a bunch of goods without offering up also lots of secrets forward of the film’s release.
The impending arrival of Episode VII: The Final Jedi has brought a ton of new Star Wars merch, ranging from massive names like LEGO and Lenovo to startups together with Sphero and littleBits. It is also offered a minimal far more insight into the future film, together with the debut of the BB-9E, a Darkish Aspect sibling of The Drive Awakens’ breakout star, BB-8.
Listed here are a number of highlights hitting stores.