Two several years in the past, Ember released a crowdfunding marketing campaign on Indiegogo to create a mug that retains scorching drinks scorching and iced drinks great. Contributors gave the firm nearly $362,000. Quickly-ahead and the 5-calendar year-outdated startup has now raised just north of $24 million entirely, which include a $13 million Series C round that it quietly closed last 7 days.
The person buyers supporting the firm are without doubt inspired by the development it has been earning given that showing off its early solution to the community. For 1 matter, Starbucks started selling the mugs in its shops across most of the U.S. and online for $149.95 back again in November. The Westlake Village, Ca.-startup also sells its mugs on Amazon, where by 186 customers have now assigned them a collective 3.5 stars out of 5. (The largest knock against the solution by Ember’s customers: that its battery, which will take up to two several hours to charge, doesn’t last terribly extended. The company’s purported ideas to produce a motor vehicle charger could possibly help on this entrance. )
Altogether, the firm, whose mugs also can be bought at its web-site, claims it has sold more than 20,000 mugs so significantly. It has also motivated at least 1 new player, a firm in Salt Lake Metropolis that just lately turned to Kickstarter to increase resources for its personal heated clever mug, called The Jül.
Ember isn’t breaking out who joined its most current financing, while it has claimed in the previous that its buyers contain StubHub CEO Scott Cutler, eBay main solution officer RJ Pitman, singers Demi Lovato and Drew Taggart of The Chainsmokers, and Robert Brunner, main designer of Beats by Dre and the former head of design at Apple.
In accordance to L.A. Biz, the firm ideas to use some of that fresh cash to expand its solution set, which include developing a temperature-managed infant bottle, chilled h2o bottles and meal plates that can be built to keep warm.
Highlighted Graphic: Ember Technologies Inc.