Fundings and Exits

Cowboy is a new e-bike startup from founders of Take Eat Easy


De-cloaking currently is a new startup from two of the founders of defunct meals delivery company Consider Consume Straightforward. Dubbed Cowboy, the company is creating a new electronic bicycle that it statements will address problems that have historically stopped e-bikes from getting a “fully fledged mobility solution”.

“We have not introduced nonetheless,” Cowboy co-founder Adrien Roose tells me. “We are still fully focusing on item advancement. Right after six months of style and design, engineering and industrialisation, we now have a to start with absolutely purposeful prototype. We will maintain iterating on the item in the coming months, with the aim to launch early Spring 2018”.

Especially, the Cowboy bicycle aims to much better earlier e-bikes in phrases of pricing, item style and design, and know-how — with the broader mission to “improve city mobility by increasing the attractiveness of electric bikes”.

Key options include things like what Roose suggests is an intuitive and automatic motor support, a detachable semi-integrated “smart battery,” and an application to change the bicycle on and off and assist theft detection, which includes GPS tracking. In addition, Cowboy strategies to offer you remote troubleshooting and software program updates.

The distribution product of Cowboy is a typical online play, also. The startup suggests it will market the e-bicycle via direct channels, enabling for “disintermediated” pricing of €1,399.

“As a digital indigenous vertical brand name, we’ve created our personal know-how, enabling us to manage the two item style and design and generation price. To create a relationship with our prospects, and decreased rates, we will only distribute our item via direct revenue channel,” provides Roose.

Cowboy’s other founders are Karim Slaoui, who together with Roose beforehand co-started Brussels and London-centered Consider East Straightforward, an early Deliveroo competitor, and Tanguy Goretti, who was beforehand co-founder and CEO of Djump, an early competitor to Uber Pop in Europe.

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